We firstly need to understand what knowledge actually is. Many spruikers spruik that all you need is knowledge and they have the knowledge that you need to get ahead. Well I have some bad news for you, knowledge alone will not do the trick for you. There are thousands of well educated derelict people around the world.
Knowledge is the difference between being unaware of some information and being aware of it. It is merely the comprehension of some information that you didn’t comprehend before. In a sense, you create some information that is new to you by experiencing it through any of, or combination of your five senses.
This doesn’t mean that it is new to the universe or to everybody else on the planet. It has most probably existed in the universe since year dot, but you will have needed to go through the creative process to gain this knowledge for the first time, which makes it new for you.
When a new idea is created by a human being for the first time in the history of the Earth, this is an invention. There clearly have been thousands or even millions of occurrences of this over the centuries. Even so, investors merely uncover truths or combinations of truths that already exist but were not seen or known by them before.
But here comes the catch—being aware of something and applying it in your life are two very different things. It’s the application bit that causes the greatest trouble to the majority of human beings.
This is the gap between knowing and applying, or put differently, between knowing what to do and doing what you know.
The fact is that most people don’t apply new knowledge. To themselves and others around them, they appear to ‘give up’, when, in fact, they never even started in the first place. All they were doing was applying their existing knowledge—information that existed before the new knowledge came along. This is the way that our minds work. Our current beliefs, which are the caretakers or our current habits which, in turn, are the application of our current knowledge, will defend themselves to the hilt. It takes effort to change.
Being aware occurs in the conscious mind; applying awareness or knowledge occurs in the subconscious mind. The challenge for us all is to get new knowledge from our conscious to our unconscious minds at which stage it becomes a habit. Only then will new knowledge become an ongoing working part of our being. To develop a habit we must step through a process that embeds the new knowledge into us as a part of our personality, that is first nature, so it becomes effortless to use the new knowledge to achieve our objectives.
This is where sayings come from such as: ‘I tried that once and it didn’t work.’ Because it was tried a few times, people perceive that they have covered that ground and there is no need to revisit whatever they tried. Their current, maybe dysfunctional, beliefs even convince them that because they tried it once (or twice) before, they are an expert as to why it didn’t work and hence why they shouldn’t use it any more and just carry on doing what they were doing before. And carry on getting the same results as before! With the same old bad habits, beliefs and thinking patterns.
From there they move on and try the next thing that is novel to them. And so the endless loop of failure continues. Nothing will work not because there is necessarily a problem with the new knowledge but because there is a problem with the process of embedding the new knowledge into their being.
Embedding new knowledge to the habit stage requires repetition of experiences via our five senses, and this involves disciplined effort until the habit stage is reached.